days from our kick-off call to the website going live.
services, each with its own page, so Google has the right page to show for each job.
towns with a page of their own, from Aylesbury out to Thame.
Harsh has been fitting tyres around Aylesbury for four and a half years. He and Jason set up True Tyre Mobile Service together, and they answer the phone 24 hours a day.
They had the van, the kit and a 24/7 number, but no website. Someone with a flat tyre grabs their phone and searches Google, so unless a driver already had their number saved, they had no way of finding True Tyre.
Jason sent me another tyre fitter's website as the look they wanted: big bold headings, a dark top section and the phone number everywhere. I've blurred that business's details below.
I built that look in True Tyre's own blue, taken from their van and logo. The look was their choice, and my job was making sure the site gets found on Google and that anyone who lands on it can ring them in one tap.
When someone needs a tyre fitter, they search for the job and where they are, like "puncture repair Aylesbury" or "tyre fitter Wendover". Google then looks for the page that best matches those words.
A homepage that lists 11 services and 34 towns is a weak match for every one of those searches. A page all about puncture repair, or all about Wendover, is a strong match for that search. So True Tyre has a page for each service, each of the main towns they cover and the motorways around them.
The pages all link to each other, so Google can find every one of them, and someone reading the Wendover page is one tap away from calling.
Most people looking for a mobile tyre fitter are on their phone, and a lot of them are at the side of a road. So every page has a bar along the bottom of the screen with Emergency Call, Book Now and WhatsApp, and it stays there as they scroll.
I added a Send my location button too. It opens WhatsApp with a map pin of exactly where the customer is, which saves a lot of back and forth when someone is stuck on a road they don't know.
The What's happened? section on the homepage lets people tap their problem, like a blowout or a lost locking wheel nut key, and shows them what to do straight away, starting with how to stay safe. The call button sits right underneath.
Each service page covers what's involved, what to do while you wait and the questions people ask before they ring. Lost locking wheel nut keys leave a lot of drivers stuck with a puncture, so locking wheel nut removal has a page of its own.
The motorways page covers the M40, M25, M1, M4 and the A-roads around Aylesbury, with the Highway Code steps for stopping safely and when to call 999 first.
Google's spam policies call town pages that repeat the same text with the name swapped "doorway pages". Each of True Tyre's nine town pages talks about the place itself: the hill roads and flint lanes around Wendover, the A41 bypass at Aston Clinton, the A418 over the border to Thame.
The areas page lists all 34 towns they cover across Buckinghamshire, Oxfordshire, Hertfordshire, Bedfordshire and Berkshire, so nobody has to ring to ask.
People search questions as well as services, like "can I drive on a flat tyre?" or "how far can I go on a space saver?". The site has eight guides answering questions like these, and 75 questions answered across its pages. Each one is another search True Tyre can show up for, and every guide starts with a short, direct answer, which is what Google and AI tools like ChatGPT tend to quote.
Jason asked for a tyre size guide, so the homepage explains the numbers on the side of a tyre with a diagram. When a customer reads their tyre size out on the phone, Harsh knows which tyre to bring.
The jobs gallery uses their own photos from around Aylesbury: a shredded tyre replaced on a driveway, a BMW 3 Series, a Mercedes EQA and a Porsche Macan on low-profiles.
True Tyre is a new name, so it doesn't have its own Google reviews yet. Harsh has reviews from his work before the launch, so the site shows one of them word for word and says where it came from. I don't put made-up reviews on anyone's website. New ones get added as they come in.
True Tyre went live on 3 November 2026, four days after our kick-off call, with a page for every service, nine local towns, the motorways and the questions drivers search for.
Next I'm setting up their Google Business Profile, so they can show up in the map results as well as the normal ones.
If new customers can't find you when they search for the job you do, I'll look at your website and tell you which pages you're missing.
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