Web Design for Upholsterers Let the craft sell itself.
Websites and marketing for upholsterers and furniture restorers. Built to show your work at its best, bring in the right jobs from the towns you cover, and make getting a quote as easy as sending a photo.
5 stars on Google
An upholstery website that turns photos into quotes
People looking for an upholsterer search "reupholstery near me" or "sofa reupholstery" with their town, then look closely at the photos. They want to see work like theirs and know how to get a price without carting a chair across the county. If your website can't show them that on a phone, they'll send their photos to someone else.
A lot of upholsterers end up with an agency site that costs a fortune and does very little. Your website should show off the craft, and you should own it.
Tony at Anthony Mason Upholstery has 40 years of craft behind him, but he'd paid an agency thousands for a website that didn't work. I built him a full site around his work and set his Google profile up across four counties.
See Tony's websiteI'm Jak, based in Stewkley. I build websites for upholsterers myself, set up your Google profile to match and look after both once they're live. The website is yours at the end, and monthly payment options are there if that's easier.
Send me your website or Google listing and I'll tell you for free what would bring in more work.
Get my free checkBuilt around the work you take on
Reupholstering a sofa and restoring an antique chair attract different customers, and the site should speak to each.
Domestic reupholstery
Sofas, armchairs and dining chairs. Before and afters by piece, fabric choices, and a quote form that takes photos.
Antique restoration
Traditional techniques and period pieces. Pages that show your methods and the care behind them, for customers who want it done properly.
Commercial upholstery
Pubs, restaurants, hotels and offices. Seating in bulk, your capacity and a way for trade buyers to ask for a visit.
Bespoke pieces
Headboards, window seats and made-to-measure furniture, with a gallery of commissions.
Furniture for sale
Finished pieces sold straight from your site, like Tony's For Sale page.
What an upholstery website needs
- 01
A gallery that does the selling
Your best before and afters, big and sharp, sorted by type of furniture.
- 02
Quotes from a photo
A form where customers upload a picture of the piece, so you can price it without a visit.
- 03
Your years of craft
How long you've been at it and how you work, up front. Tony's 40 years is the first thing people see.
- 04
Collection and delivery
The areas you collect from and deliver to, because people wonder how they'll get a sofa to you.
- 05
Fabrics and finishes
Links to the fabric ranges you use, or a swatch request, so customers can start picturing the result.
- 06
Found locally
Pages and a Google profile for the towns you cover, because most people search "upholsterer near me".
Stuck with an agency or a site you can't change? I'll tell you honestly what it would take to get you out.
An upholsterer I work with
Anthony Mason Upholstery
Tony had paid an agency thousands for a website that didn't work, then fielded calls asking for more. I moved him onto hosting he controls, built a full site around 40 years of upholstery craft, and set up his Google Business Profile across Bedfordshire, Milton Keynes, Northamptonshire and Buckinghamshire.
“Thank you for knowing what to do.”
MH Auto Services
From a site flagged "Not secure" to one that leads with 40 years of trust.
Get found by people searching nearby
Most people search "upholsterer near me" or "sofa reupholstery" and look at the map first. Photos of finished pieces and reviews that mention real jobs do most of the persuading.
I set Tony's profile up from scratch, with his real service area stretching from Bedfordshire into Milton Keynes, Northamptonshire and Buckinghamshire.
Categories I'd set up
- Upholstery shopMain
- Furniture repair shop
- Antique furniture restoration service
- Furniture maker
Searches it should show up for
- upholsterer near me
- sofa reupholstery [your town]
- chair reupholstery
- antique furniture restoration
- headboard upholstery
Only the categories that match work you actually do. Picking extras to appear in more searches tends to backfire.
What a website for upholsterers costs
Every website is quoted once I know what your business needs. As a rough guide:
- from £899
Basic website
Up to 2 pages, designed for phones, with the words written for you and Google set up from day one.
- from £1,599
Premium website
Up to 5 pages built around the jobs you want, with your Google profile set up, pages for the towns you cover and automatic review requests.
- from £3,500
All-in
Everything in Premium with up to 10 pages, plus a photo and video shoot, branding touches, flyers and social graphics.
Pay half to start and half before launch, or spread the cost monthly. After an upfront build, hosting and care is £49 a month.
I also offer
- Google Business Profilefrom£149Setup, or managed monthly from £79
- Local SEOfrom£199a monthPages, listings and a monthly ranking report
- Photography and Videographyfrom£400Half-day shoot, or promo videos from £550
- Brandingfrom£199Logo, or a brand starter kit from £595
- Social Mediafrom£299a monthPlanned, designed and posted for you
- Adsfrom£399Setup, then managed from £79 a month
Book a call, email or WhatsApp and I'll put together a quote for you.
What upholsterers ask me
Something I haven't covered? Call or message me on 07472 504875, or book a call.
Book a free callHow much does a website for upholsterers cost?
Every website is quoted to your business after a free call, so you know the exact price before anything starts. Websites start from £899, and most upholsterers go for a premium site from £1,599, which adds your Google profile and pages for the towns you cover. You can pay half to start and half before launch, or spread the cost monthly.
How long does it take?
Most sites take 1 to 3 weeks from our first call. I'll give you a date on the call, and the thing that speeds it up most is getting your photos and prices over early.
Can customers get a quote from a photo?
Yes. I build the quote form so they can upload a few pictures of the piece and say what fabric they're after. You price it and reply.
I'm with an agency and want to leave. Can you help?
Yes. That's exactly what I did for Tony. I'll untangle your domain, move your site onto hosting you control and make sure nothing gets lost on the way.
Can I sell finished furniture on my website?
Yes. A For Sale page with photos, sizes and prices works well for most upholsterers, and people can enquire about a piece straight from it.
Do I need professional photos?
Good phone photos in natural light go a long way. For your best pieces, I can come out and photograph them properly.
Do you work with upholsterers outside Bedfordshire?
Yes. I meet businesses in person across Milton Keynes, Beds and Bucks, and work with upholsterers anywhere in the UK over video calls.
Related pages
Services I'd usually pair for an upholsterer, and similar businesses I work with.
Let's get your work seen.
Book a free call and tell me about your business. Or call or message me on 07472 504875.