Web Design for Builders and Home Improvement Trades Win more of the jobs you want to be doing.
Websites and marketing for builders, home improvement firms and specialist trades. Built to show your finished work, rank for the services you want more of and bring in enquiries worth quoting for.
5 stars on Google
A builder's website that brings in the jobs you want
Homeowners planning work search for the job, like "loft conversion" or "extension builder" with their town, more often than plain "builder". If your website lists everything you've ever done on one page, Google can't match you to those searches and the homeowner never finds you.
Most builders' websites say "no job too small", so the enquiries that come in are for the small, fiddly jobs you'd rather not do. Pages built around the work you want are how you start getting asked for it.
CM Home Solutions wanted more spray foam removal work. I built pages around that one job and rebuilt their Google profile to cover Essex, London and East Anglia.
See what I builtI'm Jak, based in Stewkley. I build websites for builders and home improvement firms myself, set up your Google profile to match and look after both once they're live. The website is yours at the end, and monthly payment options are there if that's easier.
Send me your website or Google listing and I'll tell you for free what would bring in more work.
Get my free checkBuilt around the work you take on
An extension builder and an insulation specialist need very different pages, because their customers search for very different things.
General builders
Extensions, loft conversions and renovations. Project galleries and a site visit request, with your guarantees up front.
Home improvement specialists
Insulation, spray foam removal, damp proofing and windows. A page for each job, written around what homeowners search.
Kitchen and bathroom fitters
Design-led work where photos and a showroom-style gallery win the job.
Bricklayers and roofers
Specialist trades with their own searches, from new builds to repairs.
Contractors and subbies
Your capability, accreditations and a contact route for main contractors.
What a builder's website needs
- 01
A page for each job you want
Built around the work you'd most like more of, the way I did for CM Home Solutions' spray foam removal.
- 02
Finished project galleries
Before, during and after, with a short write-up of the job.
- 03
Guarantees and accreditations
Insurance, trade bodies and warranties near the top, where nervous homeowners look first.
- 04
A quote form that filters
Job type, rough budget and timescale, so the serious enquiries stand out.
- 05
Reviews that keep coming
A QR code and a follow-up message after every job, like the review system I set up for CM Home.
- 06
The areas you cover
Pages for the towns you work in, because homeowners search "builder" plus their town.
Getting enquiries for the wrong jobs? I'll look at your site with you and show you what's pulling them in.
A home improvement firm I work with
CM Home Solutions
CM Home Solutions wanted more spray foam removal work, but their website and Google profile only talked about trades work in general. I built new service pages around that job, rebuilt their Google Business Profile, and set up a QR code review system and branded review graphics so the proof kept coming.
“Jak has helped me to get my website where it needs to be.”
Anthony Mason Upholstery
Out of an agency that kept charging, into a site and domain he controls.
Get found for the right searches
Search "builder near me" and the map results come first. Photos of real projects, reviews that mention the work and the right main category decide who gets called.
I rebuilt CM Home Solutions' profile around spray foam removal and the regions they cover: Essex, London and East Anglia.
Categories I'd set up
- General contractorMain
- Construction company
- Insulation contractor
- Masonry contractor
- Roofing contractor
Searches it should show up for
- builder near me
- extension builders [your town]
- spray foam removal
- loft conversion [your town]
- bricklayer [your town]
Only the categories that match work you actually do. Picking extras to appear in more searches tends to backfire.
What a website for builders costs
Every website is quoted once I know what your business needs. As a rough guide:
- from £899
Basic website
Up to 2 pages, designed for phones, with the words written for you and Google set up from day one.
- from £1,599
Premium website
Up to 5 pages built around the jobs you want, with your Google profile set up, pages for the towns you cover and automatic review requests.
- from £3,500
All-in
Everything in Premium with up to 10 pages, plus a photo and video shoot, branding touches, flyers and social graphics.
Pay half to start and half before launch, or spread the cost monthly. After an upfront build, hosting and care is £49 a month.
I also offer
- Google Business Profilefrom£149Setup, or managed monthly from £79
- Local SEOfrom£199a monthPages, listings and a monthly ranking report
- Photography and Videographyfrom£400Half-day shoot, or promo videos from £550
- Brandingfrom£199Logo, or a brand starter kit from £595
- Social Mediafrom£299a monthPlanned, designed and posted for you
- Adsfrom£399Setup, then managed from £79 a month
Book a call, email or WhatsApp and I'll put together a quote for you.
What builders ask me
Something I haven't covered? Call or message me on 07472 504875, or book a call.
Book a free callHow much does a website for builders cost?
Every website is quoted to your business after a free call, so you know the exact price before anything starts. Websites start from £899, and most builders go for a premium site from £1,599, which adds your Google profile and pages for the towns you cover. You can pay half to start and half before launch, or spread the cost monthly.
How long does it take?
Most sites take 1 to 3 weeks from our first call. I'll give you a date on the call, and the thing that speeds it up most is getting your photos and prices over early.
Can my website focus on the jobs I actually want?
Yes, and it should. We'll pick the jobs you want more of and give each its own page, then keep the rest brief.
I get a lot of time-wasters. Can a website help?
A quote form that asks for the job type, a rough budget and timescale filters out most of them before they reach your phone.
How do I get more Google reviews?
Ask after every job and make it easy. I set up a QR code card and a follow-up message, like the system I built for CM Home Solutions.
Do I need photos of every job?
No, but the more real projects you can show, the better. Get into the habit of taking before, during and after shots on your phone.
Do you work with builders outside Milton Keynes?
Yes. CM Home Solutions is in Essex, and I meet businesses in person across Milton Keynes, Beds and Bucks. Anywhere else, we work over video calls.
Related pages
Services I'd usually pair for a builder, and similar businesses I work with.
Let's get you asked for the right jobs.
Book a free call and tell me about the work you want more of. Or call or message me on 07472 504875.